The thirty-second edition of the Bologna Motor Show, International Automobile Exhibition, sets off again with a new organisation and ownership for Promotor International, which has organised the event since 1981. Last July, the company was taken over by the French Group GL events, which is quoted on the Paris Stock Exchange and is recognised worldwide as a leader in the world of international event management, drawing on the experience and expertise of its 3,000 strong workforce at work in 80 branch offices throughout the world.
The Italian event of reference for car manufacturers, trade professionals and motoring enthusiasts will start with the traditional prologue on 5th and 6th December with two press days, followed on 6 and 7 December by two days dedicated to trade professionals. The Exhibition will be open to the public from the 7th to the 16th of December and will involve countless initiatives that, as usual, combine the event’s economical aspect with debates and discussions on current issues such as the future of the automobile market, road safety, innovation and research in the four-wheel vehicle field. Not to mention the competitions, displays and public appearances by the big names in international car and motorbike racing.
As confirmation of the Motor Show’s traditional vocation to sensing and often preceding trends in the car industry, in this edition, it will dedicate particular attention to new frontiers of research in line with environmental issues and topics that need to be considered for an ecosustainable future.
This is also the central theme of the advertising campaign developed by the Armando Testa agency, which has been assigned responsibility for the creative side for the eighth year running, using a visual and a slogan that express a hope for greater harmony between the car industry and nature.