Since the first edition of the event in 2005 when the first Formula One car left its mark on the tarmac in Rotterdam city centre, the yearly presence of the F1’s have become part of the scenery on the streets of Rotterdam. Every summer hundreds of thousands of racing fans flock to the heart of the city. The Formula 1 circus will returned on Sunday the 18th of August 2013 for another great spectacle. The fastest event of the Netherlands has become an occasion with national and even international appeal.
The hundreds of thousands of visitors ‘tasted’ the noise, the speed and the atmosphere of the Formula 1.
The 2.500 VIP- guests enjoyed the ‘glitter and glamour’ and the ‘rock and roll’ that is part and parcel of the Formula 1. On Sunday the 18th of August 2013 the top stars of racing and motorsport gave spectacular demonstrations starting at 11 a.m. Most part of the circuit was open for the public. On different locations along the circuit, stands were erected to give the paying visitors a great view of the action.
Allied Media, as exclusive digital screen advertising rights holder for the VKV City Racing Rotterdam 2013, were proud to be able to provide a unique brand promotion experience across a network of state of the art digital LED screens strategically located throughout the entire course for a number of our major clients in both Netherlands and Europe.