The Nitro Circus brand, founded by Travis Pastrana, Gregg Godfrey and Jeremy Rawle has enjoyed a rapid rise to global popularity, started by the innovative DVD series featuring Travis and friends performing outrageous stunts and on a range of contraptions.
In 2009, they partnered with MTV to create a new smash hit TV series produced by Godfrey Entertainment and Dickhouse productions, which aired to huge ratings in over 60 countries over two seasons.
Nitro Circus Live was created through a partnership between the creators of Nitro Circus and Australian based sports marketing and events company, Global Action Sports.
The first ever tour in Australia became the highest grossing action sports show in Australian history with almost 120,000 tickets sold. In 2011, Nitro Circus Live performed a record-breaking tour of New Zealand, which out-sold global performing acts such as AC/DC. The sold out, one-off show in Las Vegas followed in June 2011 and in December 2011, Nitro Circus Live debuted at number 16 on BRW’s list of Top 50 Entertainers.
In 2012, Nitro Circus Live returned to Australia, and once again performed in front of over 110,000 spectators across the five capital cities.
In late 2012, Nitro Circus Live embarked on its first ever European tour, performing 13 shows in seven countries and selling over 155,000 tickets. The tour included Nitro Circus Lives’ biggest ever show, performed in front of 28,000 people in Arnhem, Holland.
In 2012, the Nitro Circus 3D Movie was released across cinemas worldwide and featured cast members from the original MTV series.
To date, Nitro Circus Live has sold over 750,000 tickets, bringing in almost US $70 million.
Allied Media, as exclusive digital screen advertising partner for the Nitro Circus Live Tour 2014, are proud to be able to provide a unique brand promotion experience across a network of state of the art digital LED screens strategically located throughout the arenas and stadiums for a number of our major clients globally. These giant screens are an absolute integral part of the show and provide a unique opportunity for our clients to influence a hard to reach demographic, up close and personal!